Alcohol advertisement

In the U.K. they have been having problems with young people consuming alcohol so young. U.K. has one of the highest places for death involving alcohol. The media and advertising alcohoic beverages has been discussed and there might be a change where they cant advertise anymore because of this problem they are having. This influence from the media has had a change for the worse encouraging youg people to participate in this activity. If they made this change in the U.K. i dont think it would really help with the young people that struggle with it now but down the road i can see this having a huge impact on the youger people not being introduced to it so young.